Sisyphus revisited

Sisyphus revisited
This cartoon by Tom Fishburne will no doubt resonate with anyone who’s done a large project for a large client.
I’m thankful that my company hasn’t experienced anything extreme like in the cartoon, mostly because we defend our work pretty well (at least that’s what I’d like to think), and that mostly because our work is usually based on research and evidence and a lot of thinking.
The cartoon first appeared in Fishburne’s blog post, sisyphus revisited, but I first came across it in his highly-entertaining book, This One Time, at Brand Camp.
Every page has a cartoon, on the dysfunctional side of the marketing/branding industry.
Hilarious stuff, but it would have been funnier if the stuff in there weren’t true. Then again, it’s funny precisely because it’s also true. Sad but true.
Brain Rules
It’s not everyday that I read a book about the brain that is readable, useful, and actually entertaining.
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina falls firmly under this category.
It contains 12 “rules” or facts about the brain that scientists are certain about, and how they can be applied in our lives.
The first rule, for instance, is that exercise boosts brain power:
Researchers found a group of couch potatoes, measured their brain power, exercised them for a period of time, and re-examined their brain power. They consistently found that when couch potatoes are enrolled in an aerobic exercise program, all kinds of mental abilities begin to come back online. Positive results were observed after as little as four months of activity.
Medina goes on,
It was the same story with school-age children. In one recent study, children jogged for 30 minutes two or three times a week. After 12 weeks, their cognitive performance had improved significantly compared with pre-jogging levels. When the exercise program was withdrawn, the scores plummeted back to their pre-experiment levels.
Now, if this doesn’t convince you to get off your seat, I don’t know what would.
Anyway, here are all the 12 brain rules:
EXERCISE | Rule #1: Exercise boosts brain power.
SURVIVAL | Rule #2: The human brain evolved, too.
WIRING | Rule #3: Every brain is wired differently.
ATTENTION | Rule #4: We don’t pay attention to boring things.
SHORT-TERM MEMORY | Rule #5: Repeat to remember.
LONG-TERM MEMORY | Rule #6: Remember to repeat.
SLEEP | Rule #7: Sleep well, think well.
STRESS | Rule #8: Stressed brains don’t learn the same way.
SENSORY INTEGRATION | Rule #9: Stimulate more of the senses.
VISION | Rule #10: Vision trumps all other senses.
GENDER | Rule #11: Male and female brains are different.
EXPLORATION | Rule #12: We are powerful and natural explorers.
The nice thing about Brain Rules is that the book comes with a DVD with entertaining video presentations on each of the 12 rules – an excellent and painless way to make the ideas in the book stick. Do check out the Brain Rules website as well, which has a couple of the videos.
Now, time for me to get some exercise.
Grammar Made Interesting
I’ve been interested in how grammar can be taught in an interesting and engaging way, and I sometimes use manufactured fairy tales as a teaching technique (for other concepts), so I was quite pleased to find a grammar fairy tale, The Grammarian’s Five Daughters by Eleanor Arnason.
Once there was a grammarian who lived in a great city that no longer exists, so we don’t have to name it.
It first introduces nouns:
The oldest daughter thought a while, then opened her bag. Out came the nouns, sharp and definite. Sky leaped up and filled the grayness overhead. Sun leaped up and lit the sky. Grass spread over the dim gray ground. Oak and elm and poplar rose from grass. House followed, along with town and castle and king.
Then it goes on to cover verbs, adjectives, adverbs, and prepositions.
I can’t really tell how effective this is, but it’s certainly a great effort, and might be worth trying on schoolkids.
Since we’re on the topic of grammar made interesting, The Deluxe Transitive Vampire by Karen Elizabeth Gordon is probably the best (and most humorous) I’ve read (and owned).
Gerunds as Objects of Prepositions:
By being so pregnant with meaning, her announcement went over like a lead balloon.
Through sporting a cudgel, the Neanderthal made a rude but necessary start.
By dunking her crumpet in the marmalade, Melissa committed a midafternoon faux pas.
In finding the chink in his armor, she found herself shown to the door.
It’s been years since I’ve read it. I’m tempted to read it again.
Creating Great Schools
Educators know that there is something deeply wrong with the school and educational systems, and that there’s definitely a need for change. And yes, changes have been made, but real, positive results, if any at all, are barely visible. In fact, resistance is rife, or if not resistance, neglect or grudging compliance, perhaps until management gives up.
Creating Great Schools: Six Critical Systems at the Heart of Educational Innovation by Phillip C. Schlechty is a book that addresses the issue.
But what is wrong? What, exactly, is the problem?
I often hear educators complain about “students nowadays”, who, unlike in the good ol’ days, have less respect for teachers and have little self-discipline. The implication would often be that the fault lies with the students (and their parents and the society), and there’s little the teacher can do.
What educators often miss is that there’s a need for a paradigm shift – a shift from compliance and attendance to engagement. According to Schlechty,
the present system is designed to produce compliance and attendance. What we need are schools that ensure that most students learn at high levels […]. To achieve this, schools must be redesigned to nurture commitment and attention.
Because schools are really complex social organizations, when implementing systemic changes (“educational innovations”), social systems within the organization need to be managed and changed as well, without which the effort in systemic change is almost sure to fail. Schlechty identifies 6 critical social systems:
- Recruitment and induction systems
- Knowledge transmission systems
- Power and authority systems
- Evaluation systems
- Directional systems
- Boundary systems
Schlechty explains in detail how each of the 6 critical systems affect the dynamics of the school system, and some key questions to be addressed by the management.
While this book deals only with the American school system, the same problems often exist in other educational systems elsewhere. And Schlechty certainly seems to have a clear grasp of the problems in educational systems.
An important book for those interested in educational and change management.
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