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Sisyphus revisited

Posted in all posts, books by coleman yee on December 18, 2008
Sisyphus revisited

Sisyphus revisited

This cartoon by Tom Fishburne will no doubt resonate with anyone who’s done a large project for a large client.

I’m thankful that my company hasn’t experienced anything extreme like in the cartoon, mostly because we defend our work pretty well (at least that’s what I’d like to think), and that mostly because our work is usually based on research and evidence and a lot of thinking.

The cartoon first appeared in Fishburne’s blog post, sisyphus revisited, but I first came across it in his highly-entertaining book, This One Time, at Brand Camp.

Every page has a cartoon, on the dysfunctional side of the marketing/branding industry.

Hilarious stuff, but it would have been funnier if the stuff in there weren’t true. Then again, it’s funny precisely because it’s also true. Sad but true.

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