Sisyphus revisited
Sisyphus revisited
This cartoon by Tom Fishburne will no doubt resonate with anyone who’s done a large project for a large client.
I’m thankful that my company hasn’t experienced anything extreme like in the cartoon, mostly because we defend our work pretty well (at least that’s what I’d like to think), and that mostly because our work is usually based on research and evidence and a lot of thinking.
The cartoon first appeared in Fishburne’s blog post, sisyphus revisited, but I first came across it in his highly-entertaining book, This One Time, at Brand Camp.
Every page has a cartoon, on the dysfunctional side of the marketing/branding industry.
Hilarious stuff, but it would have been funnier if the stuff in there weren’t true. Then again, it’s funny precisely because it’s also true. Sad but true.
Our response to the AIMS report
Update – press coverage:
Tap civil servants’ views on policy: Panel (Straits Times, 3rd Dec 2008) – Lee Siew Hua mentions us and quotes me in her report.
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The Advisory Council on the Impact of New Media on Society (AIMS) has released the AIMS report earlier today. They didn’t announce this over the AIMS blog so I didn’t know about it until someone from the media called to ask for my comments.
I was asked for comments because a few of us sent in some feedback to the AIMS committee some time ago.
Since then, some of us have been flooded with calls and requests for comments. Since many of us are not available to be interviewed, I’m putting a response on behalf of the group, in a Q&A format.
What group is this?
In the report, we’re referred to as a “group of academics and government employees”. We normally call ourselves the “media socialists”. See our previous FAQ for a further explanation (no we’re not political).
What are your comments on the AIMS report?
We appreciate that AIMS has taken our feedback and added it to their recommendations. Our feedback is available here: Beyond the Govt / Citizen Dichotomy: Our Response to AIMS.
How far do you think the government will go in implementing the recommendations of the report?
We prefer not to speculate.
Any other comments?
Not really. Most of what we have to say is already in our feedback itself (Beyond the Govt / Citizen Dichotomy: Our Response to AIMS) and in the FAQ (Social media “activists” response to AIMS – frequently asked questions).
μεταcole 
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