Much has happened…

Posted in Uncategorized by coleman yee on January 3, 2015

Much has happened in my working life this past year, despite my lack of updates here.

A key event was when I left Digital Boomerang. I’d been there for 4 and a half years, and it was one incredible journey of growth for me. It pushed me to my limits, beyond my limits, and expanded my limits.

The people I’ve worked with have been simply extraordinary: Pam, Sam, Jenny, Nat, Cindy, Yanling, Lala, Alexis, Yusuf, Sarah, Jose, Reg, Yuen, Jinyu, Jiayi, Vishal, and the stalwarts Elaine and Colin. Even Rupert, the cuddly office corgi who accompanied me in the office countless nights when I had to work late and needed some stress relief. And of course Charlotte (CEO, or Chief Entertainment Officer), who catalysed my growth spurt especially in the EQ side of things.

That journey drew to a close a year ago at the end of 2013 when I felt it was time for me to move on. Move on to what? I had completely no idea then. I was exploring different options and ideas, thinking of joining different companies or even venturing out on my own.

One fateful afternoon, I met with a friend to talk about an opportunity where she worked. We talked about their challenges, and where I could help. I sent my resume to her boss soon after.

Her boss called a few weeks later.

“We’d like you to work with us on a 3-month contract,” he told me, and gave me some details on the work.

“When do I start?” It didn’t take long for me to decide. I was, afterall, jobless looking for opportunities, and this was one. Besides, it would only be 3 months as an independent consultant.

The 3-month consulting gig eventually led to a permanent position there in Asian Mobile Banking, part of the Commonwealth Bank of Australia.

It’s been almost a year there already, and I’ve had the privilege to do many things, including:

  • talking to scores of small business owners in different cities of Indonesia and Vietnam to really understand their needs as our customer
  • coming up with innovations for a lending app (BizLoan), including some very compelling features (some not launched yet)
  • conceptualising the app, its screens and interactions
  • directing the user experience and design of the app
  • working closely with fantastic team mates in Singapore, Jakarta, and Ho Chi Minh city, including customer experience people, designers, app developers, testers, analysts, and many other banking stakeholders to make the app possible
  • setting up processes to continually improve the customer experience of all our apps
  • guiding and coaching customer experience colleagues in Indonesia and Vietnam in user research

Overall it’s been an incredibly fun and fulfilling ride, particularly with the successful launch of the BizLoan app in Ho Chi Minh city last month – in our first week, there were already more than 100 downloads every single day.

It’s now 2015, and while much has happened last year, much will also be happening this year.

Watch this space.

When In Doubt, Be Kind

Posted in all posts by coleman yee on December 30, 2012

I’ve been busier than ever since joining my current company 3 and a half years ago (which might help to explain my dismal average of less than posts per year on this in the past 2 years), and one of the things I’ve been learning more recently is in the area of leadership.

Leadership is not one of my natural talents, and in fact the idea of working with human beings used to be quite distasteful to me (the unpredictability and irrationality of humans unsettled me). This meant that being a leader of humans was naturally out of the question.

Fortunately, I work in an incredibly supportive environment with a wonderful CEO and really awesome colleagues, which makes it so much easier for me grow in my leadership. I’ve also been reading more and trying to put into practice what I’ve learnt about being a good leader. One of the quotes I’ve come across (I can’t remember where) is:

When in doubt, be kind. When not in doubt, be kind anyway.

It’s been on the back of my mind for months, and I’ve been meaning to put it into practice. Then recently, the opportunity came.

Our company was bidding for a contract that was practically already ours already. We were the incumbent, which in this case gave us a huge competitive advantage, and the client already had a great working relationship with us. Except that my colleague simply forgot to submit the bid. We lost that contract because of that.

Besides the pain of losing a major contract because of a very silly mistake, the client was very upset.

I wasn’t working directly with the colleague in question, but I could imagine my knee-jerk reaction – I’d probably be resisting the urge to blow my top, while sternly telling the perpetuator how unacceptable that was, and perhaps throw in some unsavoury consequences so that the lesson would be indelibly seared into the colleague’s neural pathways so that it would never happen again.

Not exactly a kind reaction.

Our CEO’s response, however, was quite different. There was no anger at all, and the CEO reminded us about the contributions of that colleague to the company. It reminded me of the quote I’ve been wanting to put into practice.

When in doubt, be kind.

When things go awry, it’s so easy to zoom in on that one negative incident and lose focus on everything else.

It may take a while before kindness becomes instinct , but I’m sure I can do a little better next time.

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Have you Googled your Name Lately?

Posted in Uncategorized by coleman yee on September 23, 2012

(Update: the link is outdated, so I’ve pasted the whole article below.)

I wrote an article recently with the same title, Have you Googled your Name Lately?

Here’s a snippet:

The last time I tried, Google spat out a frightening array of information about me, including blog posts by me, videos of me, events I attended, and even a photo of my very wild birthday party with lots of scantily-clad women. Thankfully, the last photo turned out to be that of my namesake in San Francisco.

This was written for Challenge Magazine (Online), the magazine for the Singapore Public Service, but you don’t have to work for the Singapore government to benefit from this. Useful for those who aren’t internet gurus :)

(Wow, this is my first post of 2012 – shameful!)

Have You Googled Your Name Lately?

It may seem like an egotistical thing to do, but it may surprise you what kind of information gets unearthed, especially if you have a unique name (like mine).

The last time I tried, Google spat out a frightening array of information about me, including blog posts by me, videos of me, events I attended, and even a photo of my very wild birthday party with lots of scantily-clad women. Thankfully, the last photo turned out to be that of my namesake in San Francisco.

Things you post on the Internet tend to stay there for a long time. However, our very human need for self-expression and the fact that it’s so easy to post things online makes it impossible for us to not put things up on the Internet.

I thus present a few tips to help you survive with your online reputation intact:

Tip 1: Use a nickname if you’re not sure

If you’re posting something online, think for a moment – will I be ashamed of this 10 years later? If it’s a ‘yes’ or you’re not sure, post using a nickname instead.

Tip 2: Use an untraceable nickname

Make sure your nickname cannot be linked to you.

For example, if your nickname is “superwondergirl83”, searching on Facebook for “superwondergirl83@yahoo.com” shouldn’t lead to your Facebook profile!

Tip 3: Behave yourself IRL (in real life)

At the end of the day, you’ll have to start behaving. No matter how careful you are about what you post online, others can also post stuff about you.

So think twice about downing that one more tequila shot, especially if you’re already slumped on the table in the club.

Now, what if these tips came too late, and Google throws up that photo of you passed out in your own pool of vomit at Zouk?

Here are some tips for you that could work. (Your mileage may vary.)

Tip 1: Delete what you can

If you have control over the content on that site, such as your own blog or your own Facebook account, delete it. There’s a chance that it might disappear forever.

The Internet may keep information for a long time, but if you’re lucky, things can disappear forever without a trace, even for Google.

Tip 2: Ask nicely

If it was someone else who posted that nasty bit of information about you, ask them nicely to take it down. The keyword here is ‘nicely’. No one is obligated to take it down, so you’re relying solely on their goodwill. Good luck.

Tip 3: Get a lawyer

This isn’t really a tip because I don’t recommend it, but it can sometimes work.

You can get a lawyer to write a scary letter to ask the site to take it down. Many sites will comply, just to avoid trouble.

However, this method comes across as bullying, and nobody likes a bully. If people are unhappy enough, an unintended consequence could be the Streisand effect – people will try to publicise widely the very information you’re trying to hide.

So really, don’t get a lawyer.

It’s cheaper and better to behave yourself.

Permanent Whiteboard Markers

Posted in all posts, design, user testing by coleman yee on January 8, 2011

We were having a brainstorm at a client’s meeting room when when someone made the classic mistake of writing on the whiteboard with a permanent marker.

That wouldn’t have happened if the permanent marker wasn’t put at the whiteboard, together with all the other (non-permanent) whiteboard markers. And that wouldn’t have happened if the permanent marker didn’t look like this:

In case you didn’t notice, the one above is the permanent marker; the one below is the (erasable) whiteboard marker.

Things like this make you wonder – what were they thinking?

(In case you’re wondering what I did to the permanent marker after taking the photo – I put it away outside the meeting room.)

On a related note… another thing that puzzles me, is how when someone writes on a whiteboard and finds that the marker is out of ink, they often just place the marker back where they got it from (and try their luck with another marker).

As for me, I dispose it ASAP.

No one else needs to waste time on that marker ever again.

TEDx Singapore Talk: The Princess, the Witch, and the PowerPoint

Posted in all posts, design, events, powerpoint, presentation by coleman yee on October 17, 2010

The talk I gave during TEDx Singapore 8 months ago is now online!

(YouTube link – The Princess, the Witch, and the PowerPoint)

The talk, entitled The Princess, the Witch, and the PowerPoint is a fairy tale illustrating some bad PowerPoint design practices. It’s really a minor revision of the version I gave 3 years ago.

Enjoy :)


A huge thank you to the TEDx Singapore folks, especially those who put in an incredible amount of effort producing and editing the video.

And all who attended my talk, who added their laughter and made it so much more fun for me to present it.

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The Psychology of Eating

Posted in all posts, books, presentation, psychology by coleman yee on October 9, 2010

The amount of food we eat is influenced by many things around us, and we don’t even know it.

If we use a bigger plate for instance, we’ll put more food on the plate (and end up eating more). Or if we were presented with more variety, we’ll also end up eating more. Or if you eat with more people (vs eating alone), you’ll also end up eating more (unless you’re already a heavy eater, then you’d end up eating less).

The great thing about all this is that this can also help you lose weight effortlessly, without needing much willpower. You can tweak your environment so that you’ll end up eating less, such as by using smaller plates or having less variety. And because the stomach is really a bad judge of how much we’ve eaten, if you just eat 20% less using these tricks, your stomach can’t even tell. You won’t feel deprived.

And over time, you’ll slowly but surely lose weight. Just by drinking one less can of Coke everyday for instance would make you 6kg lighter in a year. Just one less can of Coke.

That, in a gist was what my talk today at BarCamp Singapore 6 was about. I don’t intend to share my slides, partly because they’re in a mess, but more because the research findings I talked about is mostly from the book Mindless Eating: Why We Eat More Than We Think by Dr Brian Wansink (Amazon affiliate link), and you should buy or borrow it for yourself.

Mindless Eating is one of those rare non-fiction books combine sound and accurate information with fascinating insights and are entertaining and easy to read. I first read it from a library, but it was so good that I had to own one for myself.

It’s filled with numerous experiments that give insight into things that affect how much we eat, and how we can manipulate our environment so we will cut down the amount we eat.

One last tip. If you’re eating stuff like chicken wings or other foods that leave behind some ‘residue’ (like bones or shells or sticks etc.), don’t let the waiter clear it – you’ll end up eating less with the ‘residue’ in sight.

Thanks to all who attended my talk!

*** Update ***

Designer/illustrator Bernadette Quah drew a lovely visualization of my key points while attending my talk:

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The Open Web

Posted in all posts, events, internet, presentation, web by coleman yee on December 20, 2009

I gave this presentation for the Mozilla Drumbeat Challenge at Neoteny Singapore Camp 1 about a week ago.

The presentation was for this:

Category 2. The Ultimate Open Web Presentation
We’re looking for the ultimate presentation that explains the open web and why it matters. You’ve got 5 minutes — describe the open web in a way that will excite and illuminate.

My presentation lasted less than 5 minutes, but it took me many hours to prepare – coming up with different ideas, weighing the different ideas, testing out ideas with different people, and finally sitting down and working on the slides.

I decided to take a somewhat poetic approach (someone called it an “ode”) to resonate with the emotions more than the intellect. It was a risk, since I would be presenting to a primarily geek audience. But I took it anyway.

And it paid off, since the judges liked it, and declared mine the “best presentation”.

Lucian Teo also did a really nice presentation on the Open Web.

The other category of talks (for concrete project ideas to make the web better) was won by Preetam Rai, who presented on a Hat-Tip System for Free Content.

A big thank you to those who gave me feedback on my ideas before they were fully formed, including Lucian and Preetam! Bernard Leong too, for encouraging me to present, and Mark Surman for organizing this. And finally my colleagues at Digital Boomerang for their support, including letting me present to them so I could record the audio for the slideshare presentation.

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Design Thinking and finding True Love

Posted in all posts, design, presentation by coleman yee on November 21, 2009

My second presentation at Barcamp today was entitled “Design Thinking and finding True Love”.

It was really just an introduction to Design Thinking, but I added the “finding true love” part just to make things a little more fun.

Here are the slides:

My slides don’t give very much information, so I hope to add in more explanation to this post another time. If there’s enough demand ;)

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For smart geeks: How to explain difficult concepts to lesser beings

Posted in all posts, education, learning, presentation, usability by coleman yee on November 21, 2009

I did a talk at Barcamp this morning entitled “For smart geeks: How to explain difficult concepts to lesser beings”.

It was quite well-received, and here are the promised slides.

As with my usual presentations, my slides don’t say very much, but if I get the time, I’ll add in more details to this post.

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3 levels of blogger engagement strategy

Posted in all posts, blogging by coleman yee on October 4, 2009

As part of their marketing and PR strategy, many companies and their PR agencies have been courting bloggers. The basic objective is essentially the same – more publicity for the company or product.

Level 1: what’s in it for us (the company)

Whether it’s more publicity hopefully leading to more sales, or just gaining community goodwill, it’s taken for granted that the company should have something to gain through the blogger engagement.

However, if the company is working on this level alone, it can never be effective in it’s blogger engagement strategy.

It has to move to the next level…

Level 2: what’s in it for the blogger

The savvier companies are strong in this mindset. They fully understand that the blogger must have something to gain before they will engage.

This could be an event with good food and drinks and great company (other interesting bloggers), it could be a product launch where the blogger gets to be the first to try out the product that they’re interested in, or it could be some competition where the blogger has a good chance of winning fabulous prizes.

If the company’s offer is sufficiently valuable to the blogger, then there’s a good chance that the blogger will blog about it.

If this seems a little risky (“what if the blogger doesn’t blog about it?”), you can always get the blogger to agree to blog…

Agreeing to blog

Advertorials or sponsored posts come under this category, where the blogger agrees to blog about the company/product for a payment. A good and reputable blogger will always disclose to their readers if a post is sponsored, so don’t bother asking bloggers to hide the fact.

Competitions or challenges also work, where blogging about the company/product is part of the competition, e.g. the funniest post on this brand of potato chips wins.

Of recent days, we’ve also seen competitions where the contestants are a few selected bloggers agree to take part in it. Examples include the Soyjoy GI Challenge and the Blogathon.

While many of these blogger engagement attempts have been quite interesting and successful, some bloggers, particularly the most reputable ones, tend to be resistant to anything that puts them in a position where they have to agree to blog.

To reach these bloggers, companies have to think about moving on to the next level…

Level 3: what’s in it for the blogger’s readers

What companies need to be thinking a lot harder about is how they can help the blogger give more value to their readers.

Popular bloggers understand implicitly that they must provide value to their readers every time they hit the “post” button – be it informational value (wow I didn’t know that!) or entertainment value (LOL!) etc. They’ve built up their large following only because of the value they’ve been giving to their readers.

Many successful blogger engagement activities actually do give bloggers the opportunity to bring value to their readers, but these are often incidental, e.g. inviting the blogger to an exclusive unveiling of a new phone – the readers benefit by being among the first to learn about the phone.

The easiest and most obvious way to benefit the bloggers’ readers is to give out gifts or prizes through the blogger. The Soyjoy GI Challenge and Blogathon (mentioned earlier) have components of this. The Soyjoy one, for instance, had a challenge where the blogger-contestants’ readers could ask for free Soyjoy bars to be delivered to their workplaces.

Another way is to make it easier for the blogger to blog about the company/product. I’m reminded of this Canon digital camera event for bloggers, where they gave every blogger an SD card to keep. The bloggers could freely test out the cameras, saving the photos they captured in those SD cards (see this short post by Claudia.sg “Finally Someone Got It!“).

I’m sure there are many other ways that companies can think of that will not only benefit themselves, the bloggers, but also the bloggers’ readers.

And that’s really why I’m writing this – I hope this will spur more companies into paying more attention to this aspect of blogger engagement. Do let me know if you have some ideas in this. The wilder the better :)

Special thanks to my deep-thinking colleagues at Digital Boomerang who gave me this idea.


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